The question every CEO should be asking themselves


With the vastness of opportunities in technology, how are you going to retain your most important resource? Talent is far harder to obtain than capital. We are obsessed with allocating capital when in fact capital is over-abundant and should be spent freely. Meanwhile, we wrongly treat the sources of ideas as commodities. Talent is the real scarcity, the thing you should be hoarding. What are you doing to really touch employee’s creativity buttons, as a means to keep them?

The above is a slightly modified response from Horace Dediu, when asked in an interview with Forbes what he would ask Tim Cook, CEO of Apple Inc.

The thing is, this doesn’t just apply to technology companies – it applies to every company. This is a great question to ask any CEO today:

How are employees in your organisation motivated and retained?