Posts tagged with "jtbd"

What is a Product Roadmap for? What is the “job to be done” for which people “hire” Product Roadmaps? Of course, there are lots of different behaviours that Product Roadmaps su

One of the cheapest ways to tilt the playing field is to reduce the “batching” together of features and requirements. It was a big part of what we did at Maersk Line – which led to deliver

We are about to see a significant shift of focus in personal computing. The smartphone is fast approaching saturation. It’s gotten to the point where if your parents don’t have a smartphon

What “job” do customers hire your product or service to do? A lot of the time, customers aren’t actually buying what you think they are. Let’s take Flappy Bird as an example. O

An interesting rumour from @markgurman writing for 9to5mac.com: Besides fitness tracking, a marquee feature of “Healthbook” will be the ability to monitor a user’s vital signs. The application will be

I used to be a bit obsessive about my Single Lens Reflex camera. I spent a lot of money buying glass for what is really just a fancy box with a hole in it. For many years the photosensitive surface in

Those who work with me are, I’m sure, quite sick of me saying the phrase “jobs to be done”. At first they give me a quizzical look, as if I am talking about some unspoken to-do list.