BLACK SWAN FARMING

Disruption, animated

The Innovator's Dilemma

How good management loses to "worse" products.

Performance customers can use High endDemanding. Pays for performance. Low endModest needs. Price-sensitive. Sustaining innovation (Incumbents nearly always win) Pace of product improvement Disruptive innovation (New entrants nearly always win) Not good enough. Yet. Most customers need more More focus on high-margin top-end Too late! Disruptor is now good enough for most customers Performance Time
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Clayton Christensen, The Innovator's Dilemma (1997).