How we help

Assessment & Advice

We help companies tilt the product development playing field: to discover, nurture and speed up the delivery of value.

We seed change in your organisation by first engaging with your leadership and teams to understand your context and the outcomes that matter for you. Only then do we help you to study the system, collecting and analysing from a number of key perspectives: the value delivered, the flow of work, and the speed of critical feedback loops.

Together we then help you design a set of initial steps to get started on a journey to discover better ways of working.

The Farmyards

We help you bring your best ideas to life – and quickly discover the Black Swans

Need to quickly develop or test an idea or concept? The Farmyard is for you.

We’ll help you to understand the problem and test potential solutions – improving your chances of discovering product-market fit. We have kick-ass development teams in London, San Francisco and other slightly more exotic places with all the skills to quickly develop products and services that users will love.

Training & Workshops

We help you to learn and grow by showing you better ways to approach product development.

Our training and workshop events are designed for people who are leading product development work: Product Managers, Product Owners and Project Managers. We teach new skills that will help your teams discover, nurture and speed up the delivery of value.

  • Leading Product Development
  • Product Owner Training Programmes
  • Cost of Delay Workshops
  • Designing Effective Experiments
  • Jobs-to-be-Done & Customer Research


If you’re not moving at the speed of the market, you’re already dead – you just haven’t stopped breathing yet – Jack Welch
Tilt the playing field

Cost of Delay

Is a month of delay worth one million dollars or one thousand dollars? Approximately 85 percent of product developers cannot answer this simple question.
– Don Reinertsen

Value and Urgency

If you only quantify one thing...
Quantify the Cost of Delay

We’ve worked with…

Recent articles

Call Option Asymmetric Payoff

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From Amazon’s “2015 Letter to Shareholders“: To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention, but are not willing to […]

Cost of Delay 9-box Qualitative per week

Qualitative Cost of Delay

If you want to make better Product Development decisions, it really helps if you quantify the Cost of Delay. But what if you’re allergic to numbers? Perhaps a qualitative assessment of Cost of Delay would help get you started? Having helped lots […]

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Challenges with Cost of Delay and CD3: Duration

A couple of week’s ago I received an email asking how for help with applying Cost of Delay and CD3 to some potentially difficult cases. I enjoy these challenges. For an idea to survive, it needs to be stressed to see how it responds. […]