How we help

Assessment & Advice

We help companies tilt the product development playing field: to discover, nurture and speed up the delivery of value. We seed change in your organisation by first engaging with your leadership and teams to understand your context and the outcomes that matter for you. Only then do we help you to study the system, collecting and analysing from a number of key perspectives: the value delivered, the flow of work, and the speed of critical feedback loops. Together we then help you design a set of initial steps to get started on a journey to discover better ways of working.

The Farmyards

We help you bring your best ideas to life – and quickly discover the Black Swans Need to quickly develop or test an idea or concept? The Farmyard is for you. We'll help you to understand the problem and test potential solutions – improving your chances of discovering product-market fit. We have kick-ass development teams in London, San Francisco and other slightly more exotic places with all the skills to quickly develop products and services that users will love.

Training & Workshops

We help you to learn and grow by showing you better ways to approach product development. Our training and workshop events are designed for people who are leading product development work: Product Managers, Product Owners and Project Managers. We teach new skills that will help your teams discover, nurture and speed up the delivery of value.
  • Leading Product Development
  • Product Owner Training Programmes
  • Cost of Delay Workshops
  • Designing Effective Experiments
  • Jobs-to-be-Done & Customer Research


If you’re not moving at the speed of the market, you’re already dead – you just haven’t stopped breathing yet – Jack Welch
Tilt the playing field

Recent articles

Flexible Funding Models

Fund the teams, not the project

One of the first articles I published highlights the problems created by doing funding and approval in large batches. Unfortunately, this is the status quo in most organisations and a lot of the malaise we see in I.T. is difficult to improve […]

Cost of Delay 9-Box Value and Urgency

SAFe & Cost of Delay: a suggested improvement

I have previously shared my view on the way SAFe teaches Cost of Delay. It’s possible that the feedback came in too large a batch, so maybe I can break it down and suggest some incremental improvements. I’ll start with the part I struggle with the most and see […]



Less than a month to go! Agile2016 is on July 25-29 in Atlanta, GA, USA. Widely regarded as the premier Agile conference in the world, Agile2016 offers an unprecedented opportunity to learn from world-class experts and thought leaders while networking and collaborating with […]


Managing Queues in Product Development

“Blindness to queues” is one of the cardinal sins of product development. Why? Well, here is a typical value stream map for a feature being delivered by a software team. Notice all the waiting? Not laziness: lots of Work-In-Process; Demand > Supply […]

elevator buttons

Scheduling Algorithms – Elevator Edition

This Popular Mechanics article about Elevator Scheduling Algorithms is well worth a read. This part in particular struck me: With the elevators directing themselves, engineers had to spell out rules for when to go where. The simplest method was for the elevators […]

Ryan Gosling Tilt the playing field


I’m going to break the first rule of #NoProjects (again), to collect a few artefacts in one place, mostly for reference purposes. I’ve been learning about the limitations of and dismantling what I would suggest is the abuse of the project […]

Product Owner Training. Leading Product Development, Software Development,

I Have a dream: (about Product Development)

From a while back, but still as relevant today as back then. Feel free to join in… #iHaveADream that Project Managers are incentivised to kill projects early, by exposing assumptions about value & testing them quickly — Joshua J. Arnold […]

value urgency

Time and people are the scarce resources – not capital!

In a comment on another post, Chris Matts pointed towards a video that I think every manager should watch. The video is of Clay Christensen at the Drucker Forum outlining his categorisation of innovation and presenting an argument that the […]


The problem with Projects: Temporary Organisations

Charlton Ogburn, an Officer during World War II wrote this in 1957: We trained hard, but it seemed that every time we were beginning to form up into teams we would be reorganized. Presumably the plans for our employment were […]

Recent articles

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