Tag: JTBD
Product Roadmaps
What is a Product Roadmap for? What is the “job to be done” for which people “hire” Product Roadmaps? Of course, there are lots of different behaviours that Product Roadmaps support. Some of these behaviours are good, improving our chances of delivering something of value. Some, not so good. Even what might be considered “not so good”…
Slicing ideas – choose your weapon!
One of the cheapest ways to tilt the playing field is to reduce the “batching” together of features and requirements. It was a big part of what we did at Maersk Line – which led to delivering in half the previous lead-time, 80% reduction in quality issues and delivering significantly more value. Often though, ideas and opportunities don’t…
This time, it’s personal
We are about to see a significant shift of focus in personal computing. The smartphone is fast approaching saturation. It’s gotten to the point where if your parents don’t have a smartphone that’s abnormal. There’s clearly two dominant players (Android and iOS) and a few has-beens and hangers-on (Blackberry and Windows). It’s also clear that despite the predictions…
Jobs to be done
What “job” do customers hire your product or service to do? A lot of the time, customers aren’t actually buying what you think they are. Let’s take Flappy Bird as an example. One job to be done — that this fiendishly difficult game did beautifully — was to provide a simple, fast mechanism to brag…
Health tracking jobs-to-be-done
An interesting rumour from @markgurman writing for 9to5mac.com: Besides fitness tracking, a marquee feature of “Healthbook” will be the ability to monitor a user’s vital signs. The application will be able to track a person’s blood pressure, hydration levels, heart rate, and potentially several other blood-related data points, such as glucose levels, according to our sources.…
Cameras and the job to be done
I used to be a bit obsessive about my Single Lens Reflex camera. I spent a lot of money buying glass for what is really just a fancy box with a hole in it. For many years the photosensitive surface inside was a combination of chemicals with various sensitivities to brightness and colour, but for…
What is the job to be done?
Those who work with me are, I’m sure, quite sick of me saying the phrase “jobs to be done”. At first they give me a quizzical look, as if I am talking about some unspoken to-do list. But whenever you are developing new or improved products it is the central question around which all others…
