Black Swan Farming

Health tracking jobs-to-be-done

An interesting rumour from @markgurman writing for 9to5mac.com:

Besides fitness tracking, a marquee feature of “Healthbook” will be the ability to monitor a user’s vital signs.

The application will be able to track a person’s blood pressure, hydration levels, heart rate, and potentially several other blood-related data points, such as glucose levels, according to our sources.

The software is also programmed to allow users to enter details about their medications so that they could be reminded to take pills at scheduled times. This will likely integrate with iOS’s existing Reminders application.

I wonder how many people in the world currently hire some other mechanism to do these jobs? How many more would, if only it was easy and simple to do so?

Last May, Tim Cook:

There are a lot of problems to solve in this space. It’s ripe for exploration.