road stretching off into the distance

Product Roadmaps

What is a Product Roadmap for? What is the “job to be done” for which people “hire” Product Roadmaps? Of course, there are lots of different behaviours that Product Roadmaps …

This time, it’s personal

We are about to see a significant shift of focus in personal computing. The smartphone is fast approaching saturation. It’s gotten to the point where if your parents don’t have a smartphone …

Jobs to be done

What “job” do customers hire your product or service to do? A lot of the time, customers aren’t actually buying what you think they are. Let’s take Flappy Bird as …

Health tracking jobs-to-be-done

An interesting rumour from @markgurman writing for 9to5mac.com: Besides fitness tracking, a marquee feature of “Healthbook” will be the ability to monitor a user’s vital signs. The application will be able …

What is the job to be done?

Those who work with me are, I’m sure, quite sick of me saying the phrase “jobs to be done”. At first they give me a quizzical look, as if I …