Jobs to be done

What “job” do customers hire your product or service to do? A lot of the time, customers aren’t actually buying what you think they are. Let’s take Flappy Bird as …

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Mobile First

It’s been an interesting few weeks in technology. We’ve seen a couple of events that we might characterise as Black Swans – but both reinforcing the fact that the world …

The future is cheap — the value of time

Chris Matts recently wrote about the impact of discounting on investments in software development. He showed a comparison between a few different investment options for a software project in order to …

Health tracking jobs-to-be-done

An interesting rumour from @markgurman writing for 9to5mac.com: Besides fitness tracking, a marquee feature of “Healthbook” will be the ability to monitor a user’s vital signs. The application will be able …

Risk, Uncertainty and Black Swans

Developing new and improved products and services is an interesting problem space. Part of what makes it interesting is the presence of risks, uncertainties, and the possibility of Black Swan events. …

Google, on moonshots

From a BBC interview with Astro Teller, “Capitain of Moonshots” at Google[x]: You must reward people for failing, he says. If not, they won’t take risks and make breakthroughs. If …